The Vancouver Sun posted a piece today about the decline of restaurant patronage in B.C. The five new B.C. and national market trends include:
1. Consumers are cooking more at home. Seventy-five per cent of meals at home are prepared in 15 minutes or less.
2. Weekend restaurant traffic has declined.
3. Fewer families are eating out.
4. B.C.’s full service restaurant traffic continues to fall at double the national rate. In its third straight year of declines, traffic in B.C.’s full service restaurants dropped by four per cent in the past year compared to a two per cent decline nationally.
5. Consumers are cutting back on appetizers, side dishes and dessert. Customer traffic at supper is declining faster than at any other part of the day, but breakfast is growing in quick service restaurants. Click here for full article.
According to research firm NPD the decline isn’t because of the HST, or Liquor restrictions or unemployment rates—it’s because people are bored.
Bored of the same old menus, same self entitled bad service, over-priced drinks and tiny portions. Speaking for myself, if I wanted to feel unwelcomed and treated badly—I can just stay at home. And I do.
In the same breath, Dine Out Vancouver is coming up and despite the waning hype--I can't be asked because there is no real value. Dine Out Vancouver is supposed to be about making restaurants accessable to everyone but it's not. How about making menus affordable to everyone and innovative every day? But that can be another story for another day.
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